Website Visitors Don’t Care About You or Your Company. No, They Don’t.
One of the biggest mistakes I see on company websites is what I call The “We’re So Special” Factor. You’ve seen it: copy that talks (or brags) about the company itself . . . “We do X better than...
View Article3 Quick Tips for Marketing with Facebook
Is your business marketing with Facebook, and are you squeezing all you can out of it? Or are you ignoring the giant, hoping it will go away? Most businesses would benefit from marketing with Facebook,...
View ArticleWrite, Then Add Keywords
So many people worry themselves silly over keyword density and stuffing enough keywords into their copy. Here’s a novel idea: write what you need to say first, and then worry about your keywords....
View ArticleWhy Your Company Needs a Social Media Manager
Social media is here to stay, and it’s become a vital marketing strategy. A new industry called social media management has emerged, and for most companies, the benefits of having an expert social...
View ArticleKeep Your Eye on the Business Prize
You’re in business to make a profit and (hopefully) to serve your ideal customers. One of the best ways to accomplish both is to stay in touch with your clients on a regular basis. However, many...
View Article7 Ways to Help New Clients Get Off to a Great Start with Their Marketing
Clients need your help in getting more customers, especially online. Most of them have no idea where to start – and not only will they pay you handsomely, but they will love you for taking this chore...
View ArticleWhich One Wins?
This one has been around a long time, but it’s one of those stories we should all read several times a year. I wanted to share this since it’s almost time to put 2009 to bed and jump into 2010. One...
View ArticleDon’t Make This Silly Mistake – Use Your Name!
Hope you all had a wonderful holiday and here’s to a happy 2010! I was reading a post on Clayton Makepeace’s site and one of the comments jumped out at me. Loren Woirhaye mentioned Googling your name...
View ArticleThe Energizer Bunny Blog: How to Create a Post that Keeps Going . . . and Going
Back in February of 2009, I wrote this post about a mobile phone marketing company called 2du Media that I thought had a unique, interesting service for businesses and consumers. I used keywords where...
View ArticleIf You Say You’re Gonna Do It, Do It!
Do you lie in your marketing materials? Have you ever thought about that? How many times have you seen a sales letter that made a big promise but the product didn’t deliver? Or how about a blog post...
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